The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › August 17

August 17

Menu: Peas; Lamb Chops; Chantilly Potatoes; Turkish Salad; Fruit Ice Cream; Coffee Chantilly Potatoes-Prepare nicely seasoned, lightly mashed potatoes and mound on a hot platter. Beat 1/2 cup cream until stiff, add 1 teaspoon melted Crisco, 1½ cup grated cheese, season to taste with salt, pepper and red pepper. Pile lightly on to the potato and put in oven to brown. Be sure that the oven is very hot. Watermelon Cocktail Cannelon of Beef Potatoes *Creamed Kohl Rabi Stuffed Celery Meringues Filled with Ice Cream Coffee sauce: Creamed Kohl Rabi-Slice kohl rabi, boil 20 minutes or until nearly tender, and arrange in a baking dish in layers with the following 2 tablespoons Crisco, 2 tablespoons flour, 1/2 pint milk, 1/2 teaspoon salt, and 1 saltspoon pepper. Rub Crisco and flour together; add milk, cold. Stand saucepan over fire and stir continually until it reaches the boiling point; take from fire, and add salt and pepper. Then strain. Season each layer with pepper and salt, sprinkle the top with breadcrumbs and bake 20 minutes.

For the Modern Kitchen

A cheese-and-whipped-cream gratin topping over mashed potato, from the era when Crisco was being promoted as a substitute for butter in everything. It comes together quickly, and the only real risk is a topping that slumps instead of browning.

A Little History

The name points to Chantilly, the French château whose kitchens are traditionally credited with giving their name to sweetened whipped cream, crème Chantilly; in savoury cookery "à la Chantilly" came to mean any dish finished with whipped cream. The dish belongs to the moment when French service vocabulary was filtering into ordinary American home cooking through hotel menus and the women's magazines. Its appearance in The Story of Crisco is a marketing exercise as much as a culinary one: the book was published by Procter & Gamble in 1913 to introduce hydrogenated cottonseed shortening to cooks who had always used butter or lard, and a single teaspoon of Crisco has been worked into a recipe that has no structural need of it, so that the brand name appears on the page.

For the Modern Kitchen

The text is garbled where the ingredient list collides with the sauce method, but the dish is straightforward: parboiled kohlrabi layered with a plain white sauce, crumbed and baked. Read the two tablespoons Crisco, two tablespoons flour, half pint milk and seasonings as the sauce, not as part of the vegetable layers.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for the hydrogenated cottonseed-oil shortening it had introduced two years earlier, and its "Calendar of Dinners" assigned a full menu to every day of the year, each one leaning on the new fat. That is why this modest vegetable gratin is dated August 19: kohlrabi is a late-summer crop, and the book's job was to show the product turning up in every part of the meal, sauces included, rather than only in pastry. Kohlrabi is often said to have reached American gardens largely through German-speaking immigrants, and its name is simply German for cabbage-turnip; it appears in period American cookbooks far more often than in modern ones.

← August 16August 19 →