The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Eggplant en Casserole

4 tablespoonfuls melted Crisco 1 large eggplant 3 small onions 2 garlic cloves 3 tomatoes 1 green pepper Salt and pepper to taste Slice eggplant into thin slices, then slice onions, garlic, tomatoes and pepper quite thin. Arrange them, alternately, in a Criscoed casserole, seasoning each layer with salt and pepper. Pour in melted Crisco and Cook over slow fire or in moderate oven till the eggplant is tender. Serve hot or cold. cover.

For the Modern Kitchen

A layered vegetable dish that behaves like a ratatouille baked rather than stewed. The text is slightly garbled at the end — the stray "cover." belongs with the cooking instruction, so the vessel is covered while it cooks.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a recently launched product: hydrogenated cottonseed oil, a solid white fat that was neither lard nor butter and had no culinary tradition attached to it. The recipes therefore had to come from somewhere else, and this one reads as Mediterranean in character -- eggplant, tomato, onion, sweet pepper and garlic layered and baked belongs to the same family as ratatouille, Turkish şakşuka and the Balkan and Levantine dishes built on the same four vegetables, though no line of descent between them can be traced. Eggplant was still widely treated in the United States as an unfamiliar vegetable, and a book aimed at the general housewife including it at all is worth noting.

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