The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 26

Menu: Mock Pigeon, Espagnole Sauce; Scalloped Pumpkin and Rice; Baked Sweet Potatoes; Combination Salad; Honeycomb Pudding; Coffee Scalloped Pumpkin and Rice-In Criscoed fireproof dish arrange layer of stewed pumpkin, cover with layer of boiled rice, then layer of white sauce, proceed until ingredients are used. Cover with crumbs, dot with Crisco and bake until browned on top. To cook pumpkin, cut in two, scrape out the interior, pare and cut into small pieces. Steam and cook till tender. Rub through a sieve, add 2 tablespoons Crisco, season with salt, pepper, and paprika.

For the Modern Kitchen

A gratin of pumpkin purée layered with rice and béchamel, written in the terse shorthand of a daily menu calendar. The original assumes you know how to make white sauce and what oven to use, so those are the gaps worth filling.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a product nobody had asked for: a solid white shortening made by hydrogenating cottonseed oil, launched in 1911 as a substitute for both lard and butter. The Calendar of Dinners section that closes the book assigns a menu to every day of the year, and October 27 lands squarely in pumpkin season — the squash was cheap and abundant, and most often associated with pie. Steering it into a savoury gratin, layered like a scalloped potato dish, is characteristic of the era's domestic-science writing, which prized economy, vegetables stretched with starch, and the white sauce as a universal binder. The recipe also does the book's real work quietly: Crisco appears three times in a few lines, greasing the dish, enriching the purée, and dotting the crumbs, in a dish where butter or drippings would once have done all three.

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