The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 3

Menu: Cream of Corn Soup; Stuffed Flank Steak; Mashed Potato; Shelled Beans; Onion and Mint Salad; Ivory Cream; Coffee Stuffed Flank Steak-Buy a flank steak. Fry 2 tablespoons chopped onion in a 1/4 cup Crisco. Add 12 cup soft, stale breadcrumbs, 14 teaspoon mixed herbs, salt and pepper to taste. Spread over steak, roll and tie. Brown in 3 tablespoons Crisco, and remove to casserole or covered dish. To the Crisco in pan add an equal quantity of flour, and brown, then add 1 cup stock or boiling water, and 1 cup strained tomato, season with salt and pepper, pour over the roll, cover dish, and cook slowly until meat is tender. If cooked in casserole it may be served in same dish.

For the Modern Kitchen

A braised rolled flank steak of the kind that filled the cheaper end of the meat counter in the 1910s. The method is sound; only the shorthand needs translating.

A Little History

Stuffed and rolled flank appears under many names in early twentieth-century American cookbooks, and the technique is older still: rolled, stuffed beef is a widespread idea with versions in many cuisines. Its logic is economy. Flank was a cheap, thin, sinewy cut that no one would think of roasting, so it was flattened, padded out with stale bread, and braised until the fibres gave way, stretching a modest piece of meat further. That it turns up in a promotional cookbook for a new shortening is no accident either: Crisco's makers were arguing that a manufactured vegetable fat could do everything lard did, including the browning and roux-building at the heart of a dish like this, and the surest way to make the case was to hand the housekeeper a full year of dinners built around the can.

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