The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › May 7

May 7

Menu: Tomato Pot Roast; Beet Greens; Boiled Potatoes; Spring Salad; Rhubarb Tutti Fruitti; Maple Gingerbread; Coffee Tomato Pot Roast-Rub over with flour surface of a 4-pound piece of beef cut from lower round, and season it with salt and pepper. Finely chop 2 onions and fry them until brown in 3 tablespoons melted Crisco. Remove onions, put in meat, and cook it until well browned on all sides. Add can of tomatoes and 2 quarts water, cover, and let simmer for about 2 hours, or until meat is tender. Remove meat; thicken and strain liquor. Cut meat in slices and serve in sauce, or use cold for lunch.

For the Modern Kitchen

A straightforward braise, but the liquid quantity and the cut both need attention before it will work as written.

A Little History

This entry comes from The Story of Crisco, published by Procter & Gamble in 1913 to teach American cooks what to do with a wholly new product: a solid, shelf-stable vegetable shortening made by hydrogenating cottonseed oil, introduced in 1911. The recipes are advertising in the form of a cookbook, and the dated menu material — hence the stray "May 8" and the misleading "Coffee" heading carried over from the day's bill of fare — was there to show that Crisco could stand in for lard and butter at every meal of the year. A tomato pot roast suits that argument: browning meat was work otherwise done in lard, and a braise of a cheap round cut with canned tomatoes was unremarkable cooking by 1913, canned tomatoes having become one of the cheaper and more widely available canned goods in the United States.

← May 6May 8 →