The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Crisco (Peas or new Potatoes Rich)

Peas or new Potatoes Rich brown gravy Sweetbreads should always be blanched before using. To blanch, soak in cold water two hours, changing water 3 or 4 times. Put into saucepan, cover with cold water, add little salt, and skim well as water comes to boil. Simmer from ten to thirty minutes, according to kind of sweetbread used. Remove to basin of cold water until cold, or wash well in Meats cold water and press between two plates till cold. Dry, remove skin, cut in slices, coat with beaten egg and toss in breadcrumbs, and fry in hot Crisco to a golden brown. Serve round peas or new potatoes, with rich brown gravy.

For those whose digestions are at fault, sweetbreads ought to be eaten as a daily ration if the pocketbook will afford it. For this special part of the animal's anatomy is that one of all the viscera whose mission is to help digestion. It is of the very pancreas itself, that stomach gland of marvelously involved structure which elaborates the powerful pancreatic juice. It is alkaline in nature, able to digest starches, fats, and most of what escapes digestion in the stomach proper. It received its name from a fancied resemblance in its substance and formation to the rising lumps of dough destined for bread.

For the Modern Kitchen

A straightforward crumbed-and-fried sweetbread, printed in a promotional cookbook to demonstrate Crisco as a frying medium. The soaking and blanching are the whole job; the frying takes minutes.

A Little History

The Story of Crisco belongs to a genre invented by manufacturers: the free or near-free cookbook whose real subject is a single product. Crisco, hydrogenated cottonseed oil, was introduced by Procter & Gamble in 1911, and the book's job was to persuade cooks that a new white shortening could stand in for lard and butter across the whole repertoire, including a genteel course like fried sweetbreads. The dish itself is older than the fat: crumbed and fried veal sweetbreads with peas were a fixture of nineteenth-century hotel and household cookery, when offal was ordinary rather than exotic. The origin of the word is uncertain and disputed; the recipe's own explanation, a fancied resemblance to risen dough, is the traditional etymology repeated in cookbooks of the era rather than an established one. What dates the page most is not the frying but the confident physiology at the end, written at a time when the workings of pancreatic secretion were much discussed and popular writers were quick to conclude that eating the gland would lend you its powers.

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