The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Crisco (Tablespoonful whipped cream)

1 tablespoonful whipped cream 1 dozen sardines 1 tomato Sandwiches Salt, pepper, and paprika to taste Lettuce leaves Slices of brown or white bread Bone and skin the sardines, then rub through sieve, add cream, Crisco, pulp of tomato and seasonings and mix well. Spread mixture between slices of brown or white bread and butter, stamp out in rounds, in center of each round force a row of whipped cream seasoned with salt and red pepper, place small stamped out leaves of lettuce round the cream. Sufficient for twelve sandwiches.

For the Modern Kitchen

The ingredient list as printed is scrambled by the two-column layout of the original page, and the Crisco quantity has dropped out entirely. Work from the method, which names every component in order.

A Little History

This comes from The Story of Crisco, the 1913 promotional cookbook Procter & Gamble issued with its new hydrogenated cottonseed shortening, written up by Marion Harris Neil, credited in the book as a former cookery editor of the Ladies' Home Journal. The book's job was to show that Crisco could stand in for butter and lard everywhere a household used them, which is why it turns up in a sandwich spread where nobody would think to want shortening. The dish itself belongs squarely to the Edwardian tea table: tinned sardines were cheap, respectable and endlessly recommended for savoury fillings, and the fashion for stamped rounds finished with piped cream and cut lettuce reflects a period taste for making small food look constructed. Note that the recipe still says "bread and butter" in the method, though that was also a standard period term for buttered bread.

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