The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Everton Taffy

1 gill water. 2 cupfuls brown sugar 4 tablespoonfuls Crisco 1 teaspoonful vanilla extract Pinch cream of tartar 1/4 teaspoonful salt Put sugar and water into saucepan; stir occasionally until it boils; then add cream of tartar. Put cover on pan and boil five minutes, add Candies Crisco and salt and boil until, when tried in cold water it will snap, or 300° F. Add vanilla and pour into Criscoed tin. Mark in squares when half cold, and break up when quite cold. Wrap in waxed paper.

For the Modern Kitchen

A hard-crack sugar candy from Procter & Gamble's 1913 Crisco promotional cookbook. The ingredient list is incomplete, and the temperature is the part to get right.

A Little History

Everton taffy takes its name from Everton, now a district of Liverpool, where a hard boiled toffee was sold from the eighteenth century onward and became a local specialty; the traditional account credits a cottager known as Molly Bushell with commercialising it in the 1750s, though the details are more legend than record. By the Victorian period "Everton toffee" was a generic British term for a brittle butterscotch-type sweet, and it crossed into American cookbooks under both spellings. Its appearance here is the point of the whole volume: The Story of Crisco (1913) was written to prove that Procter & Gamble's new hydrogenated cottonseed shortening could stand in for butter and lard in every corner of the household repertoire, candy included. A recipe whose British original depends entirely on butter for its flavour is an odd choice for the demonstration, which tells you something about how thoroughly the book meant to cover the ground.

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