The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Crisco Fruit Fudge

2 cupfuls sugar 1 cupful milk. 2 tablespoonfuls cocoa 2 tablespoonfuls Crisco 1 teaspoonful vanilla extract 1 teaspoonful lemon extract ½ cupful chopped English walnut meats ½ cupful sultana raisins 2 tablespoonfuls cream Pinch of salt Put Crisco, sugar, cocoa, salt, and milk into saucepan, and stir till it boils to 240°, or until it forms a soft ball when tested in cold water. Remove from fire, add raisins, cream, nut meats, and extracts, and beat mixture until thick and creamy. Put back on stove, and heat, stirring constantly until melted, then pour into Criscoed tins. When partly cool mark into neat squares.

Sufficient for thirty squares.

For the Modern Kitchen

A soft-ball fudge from Procter & Gamble's own cookbook, written to prove that shortening could stand in for butter. The printed ingredient list here is defective — sugar and milk appear in the method but never in the list, and a stray "1 gill water" has drifted to the end — so read the two together before starting.

A Little History

The Story of Crisco was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, and published by Procter & Gamble in 1913, two years after Crisco went on sale. The book's job was persuasion: hydrogenated cottonseed oil was an unfamiliar substance, and every recipe in it quietly demonstrates that the new shortening could do what butter and lard did, in cakes, in frying, and — as here — in candy. Fudge itself was a young sweet at the time, generally traced to American women's colleges in the 1880s and 1890s, where it spread through Vassar, Smith and Wellesley as something students could make over a gas ring. That newness is part of why it appears here; a dish without settled tradition was an easy place to introduce an untraditional fat. The raisins and walnuts mark this as the fruit-and-nut branch of the family, closer to a confection than a plain chocolate slab.

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