The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Hominy Bread for Breakfast

3 cupfuls cooked hominy 2 tablespoonfuls melted Crisco 1½ cupfuls cornmeal 1 teaspoonful salt 2 eggs 2 cupfuls 2 teaspoonfuls baking powder milk Beat eggs, add milk and hominy. Sift in cornmeal, add baking powder and salt; add Crisco. Beat all together three minutes. Pour into deep Criscoed pan and bake one hour in slow oven. Serve hot. Sufficient for one large loaf.

For the Modern Kitchen

The ingredient list has been scrambled by the original two-column typesetting; read it as 3 cups cooked hominy, 2 tablespoons melted Crisco, 1½ cups cornmeal, 2 cups flour, 2 teaspoons baking powder, 1 teaspoon salt, 2 eggs and 2 cups milk. The flour is stranded at the end of the paragraph but belongs with the cornmeal.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a brand-new product: a hydrogenated cottonseed shortening that behaved like lard but kept without refrigeration and carried no animal flavour. The recipes were chosen to show Crisco doing every job in the kitchen, which is why a Southern breakfast bread turns up with two tablespoons of shortening in it. Hominy bread itself is much older than the book - batter breads built on cooked grits or leftover mush were a standard way of stretching a breakfast table in the South, and the same idea appears in nineteenth-century collections as spoonbread, batter bread or awendaw, the last generally traced to the Charleston area. Using yesterday's cooked grits rather than raw meal was thrift, not novelty; the flour and baking powder here are the later, more genteel additions that turn a spooned pudding into a loaf you can slice.

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