The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Swedish Goffee Bread

1/2 teaspoonful salt 15 cardamom seeds 1 yeast cake 2 cupfuls hot milk 3/4 cupful sugar ½ cupful Crisco 2 cupfuls flour Remove seeds from cardamoms and grind fine, add to hot milk with Crisco, sugar, and salt. When lukewarm add yeast cake mixed with a little tepid water and flour. Mix and allow to rise. Then add flour enough to make stiff dough. Knead and let rise again, then make into rolls or loaves. Let rise again and bake in moderate oven till ready. Sufficient for eighteen rolls or two small loaves

For the Modern Kitchen

A sweet cardamom yeast dough built as a sponge, then stiffened with as much flour as it will take. The ingredient list gives only the starter flour, so expect to add several more cups by feel.

A Little History

Swedish coffee bread, vetebrod, is the standard accompaniment to the Swedish coffee break, and cardamom is its signature: the spice reached Scandinavia through northern European trade routes and came to be far more embedded in Nordic baking than anywhere else in Europe, though cardamom-scented vetebrod as a mass tradition appears to belong largely to the nineteenth and twentieth centuries. Its appearance in a Crisco promotional cookbook is characteristic of the book's strategy. Procter and Gamble launched Crisco in 1911 and needed to show that a hydrogenated vegetable shortening could stand in for butter and lard across every kind of cooking, including the immigrant home baking that a great many American households were doing at the time. Presenting the recipe in a national cookbook made the case that the new fat belonged in traditional doughs, not only in pie crust.

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