The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Molasses Sponge Pudding

2 cupfuls flour 2 teaspoonfuls powdered ginger 1/2 teaspoonful baking soda 1/2 cupful Crisco ½ cupful molasses 1 egg 1 tablespoonful breadcrumbs 3/4 cupful milk ½ teaspoonful salt

For the Modern Kitchen

The book gives quantities only, with no method — typical of the compressed style used through the pudding chapter, where the reader was expected to know the standard procedure. Here is what the list implies and where it needs interpretation.

A Little History

The Story of Crisco was published in 1913, two years after Procter & Gamble introduced Crisco as the first widely marketed hydrogenated vegetable shortening, and the recipes in it — written by Marion Harris Neil — exist to demonstrate that the new fat could stand in for butter and lard across the whole of the domestic repertoire. A molasses sponge pudding was a shrewd inclusion: steamed and baked molasses puddings descend from the English boiled-pudding tradition and were thoroughly familiar in American kitchens, so a housewife could judge the substitute against a dish she already knew by heart. Molasses remained in regular use in some parts of the country, often in company with ginger and a pinch of soda. The terse ingredient list, with no method at all, assumes a cook who had made a dozen such puddings and needed only the proportions.

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