The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Cottage Pudding

1 cupful sugar 1 egg 1 cupful milk or water 2¼ cupfuls flour 2 tablespoonfuls Crisco 2½ teaspoonfuls baking powder 1/2 teaspoonful salt 1 teaspoonful vanilla extract 1 cupful sultana raisins

For the Modern Kitchen

The book gives the ingredients and leaves the method to the cook, which was normal for a plain cake batter in 1913. A few notes fill the gaps.

A Little History

Cottage pudding is the American answer to the question of what to do when there is no time for a steamed or boiled pudding: a plain butter cake baked in a pan, cut hot, and drowned in sauce. The name, which appears broadly in American cookbooks from the middle of the nineteenth century, signals modesty rather than any particular place, and the dish survived into school and boarding-house cookery well into the twentieth century for exactly that reason. Its appearance here is commercial as much as culinary. The Story of Crisco was published by Procter & Gamble in 1913, shortly after the launch of Crisco itself, and its recipes were written to show that a hydrogenated vegetable shortening could stand in for lard and butter across the whole range of ordinary cooking. A pudding this familiar, calling for only two tablespoonfuls of the new fat, looks very much like a low-risk way to get the tin into the pantry.

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