The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Fruit Cookies

1 cupful chopped raisins 1 cupful chopped English walnut meats 3 eggs 1 teaspoonful powdered cinnamon ½ teaspoonful powdered allspice 1 teaspoonful powdered ginger 1½ teaspoonfuls baking soda 2 tablespoonfuls sour milk Flour Cream Crisco and sugar together, add salt, eggs well beaten, soda mixed with milk, spices, raisins, nuts, and enough flour to make stiff dough. About 5 cupfuls flour will be sufficient. Roll out, cut with cooky cutter, lay on Criscoed tins and bake in moderate oven from ten to twelve minutes. Sufficient for sixty cookies. 1 cupful sugar ½ cupful Crisco 2 cupfuls flour

For the Modern Kitchen

A plain rolled spice cookie from Procter & Gamble's 1913 Crisco promotional book. The ingredient list as printed is scrambled, with the fat and sugar stranded at the end and flour given twice, so read the whole thing before you begin.

A Little History

The Story of Crisco (1913) was written to teach American cooks what to do with a fat that had no tradition behind it: hydrogenated cottonseed oil, launched by Procter & Gamble in 1911 as a substitute for both lard and butter. The recipes in it are deliberately unremarkable — the point was to prove the new shortening could stand in anywhere a household fat was called for, and the word "Crisco" appears in place of butter or lard on nearly every page, including as the verb "Criscoed." Fruit cookies of this kind, stiff enough to roll and cut, spiced heavily and stretched with raisins and walnuts, were standard keeping cookies stored in a tin or crock. The sour milk and soda leavening is older than the fat: it belongs to the nineteenth-century kitchen, where milk soured on its own and cooks used the acid rather than throwing it out.

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