The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Golden Orange Cake

2 cupfuls sugar 1 teaspoonful orange extract 1 teaspoonful salt 1 cupful milk 5 eggs or yolks of 10 eggs 4 cupfuls flour 1 cupful Crisco 4 teaspoonfuls baking powder Orange icing For cake. Cream Crisco and sugar together, add salt, eggs well beaten, orange extract, and flour and baking powder alternately with milk. Mix carefully and turn into Criscoed and floured cake tin and bake in moderate oven about one hour. This mixture may be baked in layers. For icing. Boil 1 cupful water with 2 cupfuls sugar till it forms soft ball when tried in cold water, or 240° F., then pour over well beaten yolks of four eggs, beat until smooth and thick, add 1½ teaspoonfuls orange extract and spread at once on cake.

Sufficient for one large cake.

For the Modern Kitchen

A large yolk-rich butter cake from Procter & Gamble's promotional cookbook, finished with a boiled-syrup yolk icing. Two things need attention before you start: the batter is bigger than most modern pans expect, and the trailing ingredient list is a printer's error.

A Little History

The Story of Crisco was written by Marion Harris Neil and published by Procter & Gamble in 1913, two years after Crisco itself was introduced as a hydrogenated cottonseed-oil substitute for lard and butter. Every recipe in it is an argument, and this one makes the case that a plain shortening cake can be as rich as any butter cake if you load it with yolks. A "golden" or gold cake in this period generally meant a yolk cake, the counterpart to the white or silver cake that used the whites, and the two were commonly printed together. The boiled-syrup icing here takes four more yolks.

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