The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 3

Menu: Green Peas; a; Roast Lamb; New Potatoes; Summer Squash; Watercress and Cucumber Salad; Coffee Ice Cream; Lady Fingers Summer Squash-Cut summer squashes into small pieces and boil till tender in salted water. Put into clean towel and wring out all Put squashes into saucepan and add to each cup of them, 2 tablespoons cream and 1/2 tablespoon Crisco. Heat thoroughly before sending to table. water. spoons

For the Modern Kitchen

The text has come through the scanner badly jumbled — stray words ("water. spoons July 4 cream Declaration Day") belong to a calendar heading and a neighbouring line, not to the dish. Read in order, the method is simple: boil, wring dry, enrich, reheat.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a fat that was neither butter, nor lard, nor olive oil, and its "Calendar of Dinners" is generally described as pairing Crisco dishes with menus through the year — here, a Fourth of July menu. Creamed summer squash of this kind was standard American home cooking well before Crisco existed, and the book's contribution was simply to substitute its own product and print the result. The scan also suggests how these promotional volumes may have been laid out, with recipes running alongside dated menu headings, so that a stray "July 4" and "Declaration Day" can end up folded into the text of a squash dish.

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