The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Maple Candy

1 cupful maple sugar 1/2 cupful brown sugar 1 tablespoonful Crisco 1/4 teaspoonful salt 1 teaspoonful vanilla extract 1 cupful water Dissolve sugars in water in saucepan over fire, when boiling add Crisco and salt and boil until it hardens when dropped in cold water, or 258° F. Remove from fire and add vanilla. Pour into Criscoed tins. When half cold mark into squares. Wrap in waxed paper.

For the Modern Kitchen

A straightforward boiled-sugar candy, though the ingredient list as printed here is incomplete — the sugars and the Crisco quantity have dropped out of the text, and the method is all that survives intact.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913 to teach American cooks what to do with hydrogenated cottonseed oil, a product that had no culinary tradition behind it. Its purpose is visible in this recipe: maple candy has long been made in New England and eastern Canada, traditionally with little more than sugar and a little butter, and the Crisco here does exactly the job butter did: it interferes with crystal formation and keeps the finished candy from turning grainy. Sugaring-off parties, where boiled maple syrup was poured onto snow or into tins, were a spring fixture in maple country, and cookbooks of the period carried these candies alongside chocolate confections. That a corporate promotional volume includes a candies section at all reflects how thoroughly Procter & Gamble intended Crisco to displace butter and lard across every part of the kitchen, not merely in frying and pastry.

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