The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Pimiento Cheese Sandwiches

1 cupful diced cheese 2 tablespoonfuls Crisco 1 teaspoonful salt 1 can pimientoes 1 teaspoonful cornstarch 6 tablespoonfuls milk Paprika to taste Graham bread Put cheese into double boiler, add Crisco, cornstarch, milk, salt, and paprika to taste and stir and cook until smooth, then add pimientoes cut into small pieces. Spread between buttered slices of graham bread. Sufficient for twenty-five sandwiches.

For the Modern Kitchen

A cooked pimiento cheese spread rather than the mayonnaise-bound kind, thickened with cornstarch so it stays smooth and slices cleanly. The double boiler is not optional.

A Little History

Crisco was introduced by Procter & Gamble in 1911, and The Story of Crisco was one of the promotional cookbooks issued to teach American cooks what to do with a fat that was neither butter nor lard; every recipe in it exists partly to demonstrate the product. The sandwich itself catches pimiento cheese at an early stage. Spanish sweet peppers, canned and imported, became widely available in the United States in the first years of the century and were soon grown commercially in Georgia, and cooks combined them with cheese in both cooked spreads like this one and uncooked ones bound with cream cheese or mayonnaise. The later Southern association of pimiento cheese with barbecue and celery sticks came afterwards; here it belongs to the genteel world of afternoon tea sandwiches cut small and served twenty-five at a time.

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