The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 18

Menu: Rice Soup; Fish Pudding; Cauliflower; Savory Potatoes; Cheese Custard; Apple Dumplings; Coffee Savory Potatoes-Pare 10 large potatoes and slice them, add 1 chopped onion. Crisco pudding dish, put in potatoes and onion, sprinkle with salt and pepper, 1 teaspoon sage and dot with Crisco, add 1 cup water and bake for 1/4 hours.

For the Modern Kitchen

This is a starred side dish lifted out of a day's menu in the Calendar of Dinners, so it arrives with no oven temperature, no yield and at least one garbled number. The gaps are easy to fill.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to explain a product nobody had asked for: a solid white fat made from cottonseed oil by hydrogenation, launched in 1911 as a substitute for lard and butter. The book's Calendar of Dinners gave a full year of menus with the Crisco dishes starred, so a cook could see the fat working across an entire household routine rather than in a single showpiece cake. Savory potatoes of this kind, sliced raw and baked in a little water with onion and a dried herb, belong to a much older tradition of scalloped and boulangere-style potatoes; the only thing new about this version is what is dotted over the top. Cottonseed oil was already familiar to P&G, a soap company, which had plenty of it on hand.

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