The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 17

Menu: Baked Veal Cutlet; Potatoes Scalloped with Green Peppers; Succotash; Spinach Salad; Apple Pie, Whipped Cream; Coffee Apple Pie-Core, peel and cut in halves 8 tart apples. Line pie plate with Crisco pastry, and fill with apples; sprinkle over 3 tablespoons sugar, 1/2 teaspoonful cinnamon, or nutmeg and cloves, and 2 tablespoons Crisco in small pieces. Bake till apples are soft, then, at the last moment cover with 1 cupful whipped cream, and send to table.

For the Modern Kitchen

A single-crust open apple pie from the dated menu calendar at the back of the Crisco book. The instructions assume a cook who already knows her oven; the numbers below fill in what the original leaves out.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the company launched Crisco as the first widely marketed hydrogenated vegetable shortening in the United States, and the recipes were compiled by the cookery writer Marion Harris Neil. The book's closing "Calendar of Dinners" assigns menus to every date of the year, which is why this pie carries the label October 18 rather than a proper headnote; the coffee in the section title belongs to the rest of that day's meal. The commercial argument running under the whole volume is that a shortening made from cottonseed oil was cleaner and more consistent than lard or butter, and that it kept without refrigeration in a period when many households still had none. Dotting Crisco over the apples in place of the butter an older cookbook would have called for is the point being made, quietly, in the middle of an ordinary autumn apple pie.

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