The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Parsley (Brown bread Put through food)

Brown bread Put through food chopper cooked meat, olives, capers, and yolks of hard cooked eggs, then add Crisco and seasonings. Spread mixture on slices of buttered brown bread, and stamp them out with a round cutter; sprinkle surfaces of sandwiches with chopped whites of eggs. Dish up in circular fashion. Put lettuce in center with shrimps and a few sprigs of parsley. This sandwich quite repays the trouble of making. Sufficient for twenty sandwiches.

For the Modern Kitchen

A grinder sandwich filling of the kind that filled tea tables before the food processor. The original gives no quantities at all, so treat it as a ratio exercise rather than a formula.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, as a book-length argument for Procter & Gamble's new hydrogenated cottonseed shortening -- a product with no culinary tradition behind it and therefore in need of one. That explains the odd appearance of Crisco in an uncooked sandwich spread, where a period cook would simply have used butter: the book works the ingredient into every category it can reach. The sandwich itself belongs to the elaborate afternoon-tea style of the 1900s, when the food chopper turned out smooth ground fillings and hostesses cut bread into rounds, crescents and diamonds.

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