The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Watercress (Baked potatoes Split potatoes)

3 baked potatoes Split potatoes in halves lengthways. Scoop out centers, rub them through a sieve, add seasonings, melted Crisco, yolk of egg, eg and cream. Beat well till light, then put mixture into forcing bag with tube, force into potato cases which should be dried. Heat in moderate oven. Sprinkle a little chopped parsley on top and serve decorated with watercress. Sufficient for three potatoes.

For the Modern Kitchen

A stuffed baked potato, written in the clipped shorthand of a promotional cookbook that assumed the reader already knew the dish. The text is garbled in one place and gives no quantities for the enrichments, so treat the amounts as a matter of judgement.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a fat that had no culinary tradition behind it: hydrogenated cottonseed oil, introduced in 1911, which was neither butter nor lard and needed a cookbook to explain itself. Stuffed and piped potatoes were already standard restaurant work, descended from the French pommes duchesse family in which sieved potato is enriched with yolk and cream and forced through a star tube; the book's real argument is that a vegetable fat let a cook build rich dishes without meat drippings. The watercress garnish and the instruction to "decorate" are period habits -- a plate was expected to be dressed, and cress was a common green to do it with.

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