The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Rough Puff Pastry

2 cupfuls flour. ½ cupful Crisco, generous measure ½ teaspoonful salt 1 teaspoonful lemon juice 1 egg Cold water Have Crisco cold and firm. Sift flour and salt into basin, add Crisco and cut into pieces one inch square. Beat up egg, add lemon juice and a very little cold water, then add them gradually into other ingredients making them into a stiff paste. Roll in a long piece on floured board, fold in three, turn rough edges toward you and roll out again, continuing this for five times. Place in refrigerator or in cool place ten minutes between each rolling. This pastry may be used at once for all kinds of sweet or savory pies, but it is improved by standing for a few hours in a cool place. Bake in hot oven. Sufficient for two covered pies.

For the Modern Kitchen

A standard rough puff worked out for a solid vegetable shortening rather than butter. One key quantity is missing from the printed text, so read the notes before you start.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself came on the market, and was written by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The book's purpose was to persuade cooks that a shelf-stable hydrogenated vegetable fat could stand in for butter, lard and suet in every department of the kitchen, and the pastry chapter carried much of that argument: pastry is often said to have been the test case where cooks were most attached to lard and most sceptical of substitutes. Rough puff itself is much older than the book - a shortcut version of classic puff pastry in which the fat is cut in as lumps rather than enclosed in a single sheet and folded, giving a coarser, less even lift for a fraction of the labour. It appears in British and American manuals through the nineteenth century under a variety of names, and Neil's version is conventional in everything but the fat.

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