The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Puff Pastry

1 yolk of egg 2 teaspoonfuls lemon juice Cold water Measure Crisco and set in cold place to chill it. Sift flour and salt into basin, and add lemon juice. Take a quarter of the Crisco, and rub it lightly into flour with finger tips until there are no lumps left. Beat yolk of egg and add a little cold water, then add them to the flour, making them into a stiffish dough. Turn this on to floured board, and work well with hands until it will no longer stick to fingers and forms a perfectly smooth dough. Form into oblong piece and roll out to about half inch thickness. The Crisco to be used should be as nearly as possible of same consistency as the paste.

Form it into neat flat cake, and place in center of pastry. Fold up rather loosely, and flat the folds with rolling-pin. Place in refrigerator for ten minutes. Then roll out pastry into long narrow strip, being careful Pastries that Crisco does not get through. Fold exactly in three, press down folds, and lay aside in cool place or in refrigerator fifteen minutes. This is called giving the pastry one "turn" and seven of these is the number required for this pastry. The next time the pastry is rolled, place it with the joins at your right hand side, and open ends towards you. Give two "turns" this time, and again set aside in cool place for at least fifteen minutes. Repeat this until pastry has had seven rolls in all. The object of the cooling between the rolls is to keep Crisco and flour in distinct and se separate layers, in which it is the function of the rolling-pin and folding to arrange them, and on which the lightness of the pastry depends. When rolling, keep the pressure of the two hands as equal as possible. If the pastry becomes rounded, it shows that there is more pressure being done on the rounded side than the other. After it has received its last roll, it is better to be laid aside before using, then rolled to the thickness required. Sufficient for two pies. 2 cupfuls flour

For the Modern Kitchen

A classic seven-turn puff paste with vegetable shortening standing in for butter. The ingredient list has been scrambled in the original setting — the flour appears at the very end and the shortening quantity is missing altogether — so read the whole method before starting.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a product no one had asked for: a solid, shelf-stable fat made by hydrogenating cottonseed oil, introduced in 1911. Cottonseed had been an oil-mill by-product with a poor reputation, and hardening it into something that looked and handled like lard was both a technical achievement and a marketing problem. Recipes like this one — a full seven-turn puff paste, the most demanding thing in a pastry cook's repertoire — were the answer: if the new fat could laminate, it could do anything butter or lard could. The book leaned hard on that argument, along with claims about digestibility and about Crisco's suitability for kosher and vegetarian kitchens, since it contained no animal product. The method itself is straight out of the English and French pastry tradition and would be recognisable to any cook a century earlier; only the fat is new.

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