The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Pudding (Lbs cooked fish cupful milk)

2 lbs. cooked fish 1 cupful milk 1 tablespoonful flour 1 tablespoonful Crisco 2 eggs

For the Modern Kitchen

This is the ingredient list for a baked fish pudding, printed without its method — the proportions are the useful part, and they follow a standard pattern any cook of the period would have recognized.

A Little History

The Story of Crisco (Procter & Gamble, 1913) paired a promotional account of the new hydrogenated shortening with several hundred recipes credited to Marion Harris Neil, described on the book's title page as a former cookery editor of Ladies' Home Journal — the aim being to show that a single tin could replace butter, lard and suet across the whole of a household's cooking, fish puddings included. The dish itself belongs to an older tradition: baked puddings and timbales of pounded or flaked fish bound with a milk-and-flour panada and eggs were standard in nineteenth-century English and American kitchens, and remain a fixture of Scandinavian cooking as fiskepudding. Their real function was economy. A large boiled fish rarely finished in one sitting, and a pudding turned the remainder into a second, respectable dinner rather than scraps.

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