The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Silver Nut Cake

1 cupful sugar. 1/2 cupful Crisco. 4 whites of eggs. ½ teaspoonful vanilla extract 2 cupfuls flour ½ teaspoonful salt 3 teaspoonfuls baking powder 1 cupful chopped pecans or English walnut meats ½ cupful milk Cream Crisco and sugar. Sift dry ingredients and add to Crisco mixture, alternating with the milk; add nuts and vanilla extract. Beat egg whites to stiff froth and fold in at last. Turn into Criscoed and floured cake tin and bake in moderate oven thirty-five minutes. Sufficient for one small cake.

For the Modern Kitchen

A period white cake built on hydrogenated shortening rather than butter. The transcription as printed is incomplete, so read the notes before shopping.

A Little History

"Silver cake" is the white half of a Victorian and Edwardian pair: the whites went into the silver cake, the yolks into a gold cake baked alongside, so no part of the egg was wasted. Adding chopped nuts made it a "nut cake," a common American variation of the day. Its appearance in The Story of Crisco — the promotional cookbook Procter & Gamble issued for its hydrogenated vegetable shortening, introduced in 1911 — is deliberate: a snow-white crumb was the best possible advertisement for a fat with no colour and no dairy flavour of its own, and the book repeatedly nudges cooks to replace butter and lard with it, including in the greasing of the tin.

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