The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Spanish Rice

5 small onions 1 cupful hot water Salt and red pepper to taste 1/4 cupful chopped olives Wash rice and put it in bowl, add Crisco, seasonings, cheese, hot water, tomatoes, olives, and onions cut in small pieces. Turn into a Criscoed fireproof dish and bake in moderate oven one hour, or until rice is tender.

For the Modern Kitchen

The ingredient list as printed has lost several lines — rice, Crisco, cheese and tomatoes all appear in the method but never in the quantities column. The instructions still work, but you are reconstructing proportions.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to explain what to do with a wholly new product: hydrogenated cottonseed oil, a solid white fat that was neither lard nor butter. Its recipes are ordinary American home cooking with Crisco written into every step, down to the use of "to Crisco" a dish as a verb. This Spanish Rice belongs to a long line of American dishes given Spanish or Mexican names on the strength of tomato, onion and a pinch of red pepper, from "Spanish sauce" through to the boxed rice mixes of the twentieth century, and which has little to do with the rice cookery of Spain. Crisco is often said to have been marketed to kosher households and to the meatless-cookery movement, on the grounds that it was a shortening that came from neither pig nor cow.

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