The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Tip Top Pastry

½ teaspoonful salt 1½ teaspoonfuls baking powder 2¼ cupfuls flour ½ cupful Crisco Cold water 1 teaspoonful lemon juice Sift and mix together flour, salt, and baking powder. Rub in Crisco with finger tips. Chill two hours. Then take out 1/2 cupful, and to remainder add lemon juice and cold water gradually to make stiff paste. Knead lightly and roll into long narrow strip. Sprinkle dough with half of reserved mixture and fold so as to make 3 layers. Turn half way round, roll again into strip, sprinkle with rest of mixture and fold as before. Roll and fold twice more, and pastry is ready for use for cakes, puddings, or pies. Sufficient for two pies.

For the Modern Kitchen

A rough-puff pastry built on the folding method, written to sell shortening. It works, but two of the quantities need a second look before you start.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, who had introduced the hydrogenated cottonseed shortening two years earlier and needed to teach cooks what to do with a fat that behaved like lard but came from a plant. Almost every recipe in the book is a demonstration: here the point is that a vegetable shortening can be rubbed in, chilled and folded to make a laminated pastry, the job that had belonged to butter and leaf lard. The marketing leaned hard on the product being neither animal nor dairy — useful to kosher households and to anyone suspicious of the packing houses in the years after Upton Sinclair — and on its keeping qualities in a kitchen without reliable refrigeration. The plain, slightly boastful recipe titles throughout the book, this one included, are the tone of an advertisement rather than a cookbook, and the flour-in-the-folds shortcut is a home-kitchen simplification of the pâte feuilletée that professional bakers were making with butter blocks.

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