The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Cornstarch Pastry

1¼ cupfuls cornstarch 1¼ cupfuls flour 2 tablespoonfuls sugar ½ cupful Crisco 1 teaspoonful baking powder ½ teaspoonful salt 1 yolk of egg Milk to mix Rub Crisco lightly into cornstarch and flour, add salt, sugar, baking powder, beaten yolk of egg, and sufficient milk to mix to stiff paste. Roll out lightly and use for tartlets or one crust pie.

Sufficient for two large pies.

Pastries 1 cupful sugar 1 cupful sweet milk 2 eggs

For the Modern Kitchen

A short-flake pastry in which cornstarch replaces roughly half the flour, from the promotional cookbook Procter & Gamble issued to introduce Crisco. The transcription has suffered in the original printing, so read the quantities with care before you commit.

A Little History

The Story of Crisco (1913) was written to solve a marketing problem: Procter & Gamble had a wholly new fat yed oil is not the point u2014 hydrogenated cottonseed oil, a shelf-stable white solid u2014 and no cook knew what to do with it.

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