A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Apple, Peach, or Banana Fritters

1 Cupful Flour 1/3 Teaspoonful Salt 2/3 Cupful Milk or Water 2 Eggs 1/2 Teaspoonful Melted Snowdrift

For the Modern Kitchen

This is a batter formula rather than a full recipe: the book gives proportions and leaves the method to the cook. Two of the quantities also look suspect, so read them with a critical eye before mixing.

A Little History

The New Snowdrift Cook Book belongs to a large family of early twentieth-century promotional cookbooks issued by shortening and oil manufacturers, in this case the makers of Snowdrift, a cottonseed-oil shortening from the American South. Cottonseed was a by-product of cotton ginning, and its oil was refined into cooking fat on an industrial scale from the late nineteenth century onward; the free recipe booklet was the standard way of teaching cooks who knew lard and butter what to do with the new tin. Fritters were a natural showcase, since deep frying consumed the product by the pound and let the maker claim that the shortening stayed clean and neutral at high heat. The batter itself is much older than the brand, being the plain flour-egg-milk coating that English and American cookery had used for apple fritters since at least the eighteenth century; only the fat, and the confidence that a single formula would serve apple, peach and banana alike, mark it as modern.

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