A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Bread Stuffing for Baked Fish

2 Cupfuls Soft Bread Crumbs 4 Tablespoonfuls Snowdrift, Melted ¾ Teaspoonful Salt ¼ Teaspoonful Pepper 1 Tablespoonful Finely-minced Onion 1 Tablespoonful Finely-minced Parsley 1 Teaspoonful Poultry Seasoning Combine the ingredients in the order given and use as desired.

For the Modern Kitchen

A plain bread stuffing built on shortening rather than butter, sized for one medium baked fish. It comes together in a bowl in about five minutes.

A Little History

Recipes like this one exist to sell the fat in them. A New Snowdrift Cook Book was promotional literature from the Southern Cotton Oil Company, whose Snowdrift shortening was among the products that turned cottonseed oil, once a waste stream of the cotton gin, into a kitchen staple in the early twentieth century. Recipes in such books tend to substitute the branded shortening wherever a household cook would have reached for butter, lard or suet, and a bread stuffing was an easy demonstration: the fat contributes no flavour of its own, so nothing seems lost. Bread stuffings for fish were standard American practice by then, appearing in general cookbooks under baked shad, bluefish and whitefish, and were generally understood as a way to stretch an expensive whole fish across more plates.

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