A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Cheese Souffle

3 Tablespoonfuls Snowdrift ¾ Cupful Grated American Cheese 1 Teaspoonful Salt 1/2 Teaspoonful Paprika 1/2 Cupful Bread Crumbs 1 Cupful Milk 4 Eggs Melt the Snowdrift in a double-boiler top, add the cheese, paprika, crumbs, salt and milk, and cook the mixture together over hot water until the cheese has melted.

Then separate the eggs, beat the yolks until lemon-colored, add the crumb mixture, and fold the whole into the egg whites, whipped until stiff. Transfer to a medium-sized baking dish, which has been lightly rubbed with Snowdrift, and bake about thirty-five minutes in a moderate oven, 350 degrees F.

For the Modern Kitchen

A straightforward crumb-thickened cheese souffle from a shortening manufacturer's promotional book. The method is sound; only the branded fat and a couple of proportions need translating.

A Little History

This comes from a manufacturer's cookbook, a genre that flourished in the United States from the 1890s onward: a food company would commission a domestic-science writer to produce a slim volume in which every recipe called for the company's product. Snowdrift was a hydrogenated cottonseed-oil shortening from the Southern Cotton Oil Company, competing directly with Crisco, and its cookbooks worked hard to show the fat doing everything butter and lard did. The dish itself is the thrifty American branch of the souffle family, stretched with bread crumbs rather than built on a flour roux, which makes it more forgiving than a classic French cheese souffle. The specific oven temperature is a marker of its era: by the 1910s and 1920s, as ranges with thermometers were beginning to spread, cookbooks had begun printing degrees alongside the older language of slow, moderate and quick.

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