A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Corn or Entire Wheat Muffins

1 Cupful Cornmeal or Entire Wheat Flour 1 Cupful Bread Flour 2 Tablespoonfuls Sugar 3 Teaspoonfuls Baking Powder 1 Teaspoonful Salt 1 Egg From 1 to 1/4 Cupfuls Milk 2 Tablespoonfuls Melted Snowdrift Beat the egg in the mixing-bowl, add the milk, and gradually beat in the dry ingredients, thoroughly mixed. Stir in the Snowdrift and beat well. Use the cupful of milk for the Entire Wheat Muffins; the one and one-fourth cupfuls for the Corn Muffins. Drop into muffin-pans well oiled with Snowdrift and bake from twenty-five to thirty minutes in a hot oven, 375 degrees F.

For the Modern Kitchen

A straightforward promotional-cookbook muffin, built to work two ways from one formula. Two details in the printed text need sorting out before you start.

A Little History

A New Snowdrift Cook Book belongs to a genre that flourished from the 1890s through the 1920s: the manufacturer's recipe booklet, given away or sold cheaply to teach cooks to use a new product. Snowdrift was a cottonseed-oil shortening from the Southern Cotton Oil Company, and cottonseed oil, once a cheap byproduct of the cotton gin, had by this period been refined and hardened into a direct competitor to lard and butter in American baking. The recipe's real work is done by the brand name, which appears twice in four lines of instruction. The pairing of cornmeal and "entire wheat" in a single formula also reflects the era's enthusiasm for whole grains, often associated with domestic-science writers who are said to have treated bran and cornmeal as nutritionally superior to white flour, and the double-barrelled title lets one page of print sell two muffins.

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