A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Plain Muffins

1/4 Cupful Snowdrift ¼ Cupful Sugar 1 Egg 1/2 Teaspoonful Salt 3 Teaspoonfuls Baking Powder ¾ Cupful Milk 2 Cupfuls Flour Stir the Snowdrift till creamy, gradually adding the sugar and the egg, well beaten.

Sift together the dry ingredients and add them alternately with the milk to the first mixture. Drop into muffin-pans well oiled with Snowdrift and bake from twenty-five to thirty minutes in a hot oven, 375 degrees F.

For the Modern Kitchen

A straightforward creamed-fat muffin from a shortening manufacturer's booklet. The proportions are conventional once the fractions are read correctly.

A Little History

Snowdrift was a hydrogenated cottonseed shortening marketed in the United States in the early twentieth century, and this book is a promotional cookbook of the kind cottonseed-oil and shortening companies distributed by the thousand to persuade home cooks away from lard and butter. The recipes are deliberately plain and repetitive, and the brand name is worked into every step, including the greasing of the pans. Plain muffins of this sort, leavened with baking powder rather than yeast, are the American "quick bread" tradition that spread rapidly after chemical leaveners became cheap and reliable in the second half of the nineteenth century, allowing a hot bread to reach the breakfast table in half an hour rather than overnight.

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