A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Doughnuts

1 Teaspoonful Cinnamon ¼ Teaspoonful Clove 11/2 Teaspoonfuls Salt 2 Teaspoonfuls Baking Powder From 4 to 5 Cupfuls Flour Beat the eggs, then cream in the sugar and add the milk. Sift together the dry ingredients, using four cupfuls of flour. Add the melted Snowdrift to the first mixture, beat in the dry ingredients and mix thoroughly. Put a fourth of the mixture at a time onto a slightly floured board, roll over the dough, to coat it with flour, then roll it out to one-fourth inch in thickness and shape with a doughnut-cutter. Fry in deep Snowdrift, hot enough to brown a bit of bread in a minute. Drain on crumpled paper, dust with sugar and a little cinnamon, if desired, and serve hot or cold. The doughnut mixture should be kept as soft as it can be handled. The exact amount of flour to be used depends upon the kind.

All Measurements are Level

For the Modern Kitchen

A plain rolled doughnut of the early twentieth century, leavened with baking powder rather than yeast and fried in vegetable shortening. The method is sound; a few of the conventions need translating.

A Little History

This comes from a manufacturer's cookbook, one of hundreds issued by American food companies between the 1890s and the 1930s to teach cooks to use a new product. Snowdrift, a cottonseed-oil shortening marketed by the Southern Cotton Oil Company, was competing directly with lard and with rival brands, and the recipes in such books name the brand in every line where fat appears -- here twice, once in the dough and once in the kettle. Rolled, spiced, baking-powder doughnuts of this kind were the standard American home version by then, having largely displaced the older yeast-raised olykoek the Dutch brought to New York; the chemical leaven made them a same-morning job rather than an overnight one. The insistence on level measurements and the frank admission that flour absorbency varies mark the book as post-Fannie-Farmer, from the era when standardised measuring was still being taught rather than assumed.

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