A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Taffy Biscuits

Roll the baking-powder biscuit mixture into an oblong sheet a half inch thick. Spread it with Snowdrift to within a half inch of the edge, dust thickly with brown sugar, roll like jelly roll, cut in half-inch slices, place, cut side down, on a baking-pan rubbed with Snowdrift, and bake from fifteen to twenty minutes in a hot oven, 375 degrees F., taking care not to burn them.

For the Modern Kitchen

A cinnamon-roll construction built on biscuit dough rather than yeast dough, from a shortening manufacturer's promotional book. The original assumes you already have its baking-powder biscuit recipe to hand.

A Little History

This comes from a cookbook published to sell Snowdrift, a cottonseed-oil shortening marketed in the American South by the Southern Cotton Oil Company -- cottonseed having shifted within a generation from a ginning waste product to a major source of cooking fat. Books of this kind were given away or sold cheaply, and recipes in them name the brand wherever the chance arises, as this one does twice. The dish itself is the biscuit-dough answer to a cinnamon roll: where a bakery would proof yeast dough for hours, a household with baking powder could produce something spiralled and sweet in well under an hour. The name is loose -- "taffy" here seems to signal the sticky caramel that forms as brown sugar and fat melt together in the coils, not the pulled confection.

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