A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Frying Fish in Deep Fat

Small fish, or fillets of fish, may be fried in deep fat. If small fish are used, clean them, remove the fins, and gash the back bones. Dust the fish with salt and pepper, roll them in flour, dip in slightly beaten egg, diluted with a fourth cupful of milk or water, to each egg, and roll the fish in fine dry bread crumbs, cracker crumbs, or cornmeal. Lay in a frying basket and plunge into deep, hot Snowdrift, which will brown a bit of bread in a minute and a half. When golden brown, remove from the fat and drain on crumpled paper.

Fillets of fish should be treated in the same way. The fish may be accompanied with any of the sauces enumerated for Broiled or Boiled Fish.

For the Modern Kitchen

A straightforward deep-fry method from a shortening manufacturer's booklet; the only real conversions needed are the fat itself and the bread-cube temperature test.

A Little History

A New Snowdrift Cook Book belongs to a genre that flourished in the first decades of the twentieth century: the manufacturer's cookbook, given away or sold cheaply to teach cooks how to use a new industrial product. Snowdrift was a hydrogenated cottonseed-oil shortening from the Southern cotton-oil industry, competing with lard and with Procter & Gamble's Crisco, and deep-frying was the argument that sold it \ hat could be strained and reused made frying cheaper and cleaner than it had been with butter or drippings. The bread-cube test in this recipe is the standard period substitute for a thermometer, and versions of it recur in American cookbooks of the era, though the timings vary ");

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