A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Baked Fish

Nearly all varieties of fish may be baked, although those weighing from one to three pounds are more often chosen for this method of cooking. The fish should be scaled and cleaned, the head and tail may be left on, if desired, the fins should be removed, and the fish should be stuffed rather sparingly, as otherwise the dressing will swell and break it open. The skin along the back should be gashed, so it will not break open in cooking. The fish should then be placed upon a strip of cloth, laid in the bottom of a baking-pan, and is used to facilitate the removal of the fish. Brush the latter well with Snowdrift, dust it with salt and pepper, and bake in a hot oven, 375 degrees F., allowing fifteen minutes to the pound. When the fish has browned slightly, pour a little hot water into the bottom of the pan to prevent sticking. Serve plain, or with Tomato, Hollandaise, Horseradish Hollandaise, Russian Hollandaise, Savory Egg, or Cream or White Sauce No. 2.

Small fish, like Brook Trout or Smelts, may be baked, if desired. In this case, not more than ten minutes should be allowed for the cookery.

For the Modern Kitchen

A general method rather than a fixed formula, written to sell a brand of shortening. The technique is sound; the timing is the part that has been overturned.

A Little History

A New Snowdrift Cook Book belongs to a large family of early twentieth-century American cookbooks published by manufacturers to promote a single product — in this case Snowdrift, the cottonseed-oil shortening made by the Southern Cotton Oil Company. Cottonseed oil, once a waste product of the cotton gin, became a major American cooking fat in the decades around 1900, and the companies selling it had to teach cooks accustomed to lard and butter what to do with it; hence the instruction to brush the fish with Snowdrift where an older book would say butter. The baking method itself is much older and quite conservative: a whole scaled fish, lightly stuffed, roasted and sent to table with one of a rotating cast of sauces. The list of sauces at the end — Hollandaise in three variations, Savory Egg, White Sauce No. 2 — is a tell that this is a book written in the shadow of Fannie Farmer and the Boston Cooking School, where numbered, cross-referenced sauces and level measurements were the new mark of a scientific kitchen.

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