A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Fudge Cake

1/2 Cupful Milk (additional) 1 Teaspoonful Vanilla ¾ Teaspoonful Soda Dissolved in 1 Teaspoonful Boiling Water Cut the chocolate in small pieces and melt it over hot water. Then add the first half cupful of milk, mixed with the egg yolk, beaten, and stir like a custard until it thickens. Stir into this the sugar and Snowdrift, and transfer the mixture to a bowl. Then add the vanilla and, alternately, the flour and salt, sifted together, and the milk. Lastly, beat in the soda and fold in the egg white, whipped stiff. Transfer to a medium-sized dripping-pan, which has been rubbed lightly with Snowdrift, and bake about forty minutes in a moderate oven, 350 degrees F.. Cover with chocolate frosting.

For the Modern Kitchen

A cocoa-custard cake from a shortening manufacturer's promotional booklet. Note before you start that the ingredient list has been cut off partway through the printing: only the second half cupful of milk, the vanilla and the soda survive with quantities.

A Little History

Snowdrift was one of the major American brands of hydrogenated cottonseed shortening in the early twentieth century, and books like this one were printed to persuade cooks that a manufactured fat could replace butter and lard in everything from pastry to cake. "Fudge cake" belongs to the same moment: cocoa and chocolate had become cheap and reliable enough for home baking, and a wave of dark, moist chocolate cakes appeared under names borrowed from confectionery -- fudge cake, devil's food, chocolate loaf -- all of them advertising richness rather than delicacy. The custard step here cooks chocolate with milk and yolk before it meets the batter.

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