A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Griddle Cakes

3 Cupfuls Flour. 4 Teaspoonfuls Baking Powder ¾ Teaspoonful Salt 2 Tablespoonfuls Sugar 1 Pint Milk 1 Egg, Well Beaten 2 Tablespoonfuls Melted Snowdrift Sift together the dry ingredients, then beat in the milk, the egg and the Snowdrift. Drop by tablespoonfuls onto a griddle well oiled with Snowdrift, and when brown on one side and full of holes, turn to brown on the other. Serve with honey, melted jelly, jam, brown sugar syrup, maple syrup, caramel sauce or corn syrup.

For the Modern Kitchen

A standard early twentieth-century pancake batter from a shortening manufacturer's booklet, with one glaring omission in the printed ingredient list.

A Little History

Snowdrift was a hydrogenated cottonseed-oil shortening sold by the Southern Cotton Oil Company, and this book belongs to a genre that flourished from the 1900s through the 1930s: the branded cookbook, given away or sold cheaply to teach cooks to use a new industrial fat in place of lard or butter. Cottonseed oil began as a waste product of the Southern cotton gin and was turned into an edible fat by refining and, after about 1910, hydrogenation; the same technology produced Crisco, Snowdrift's better-remembered rival. The recipe's insistence on Snowdrift three times over in nine lines is the point of the page. Griddle cakes themselves needed no introduction to an American reader, having been a standard breakfast since the days of hearth griddles and pearlash leavening, but the long list of suggested toppings, from maple syrup down to plain corn syrup, is a useful snapshot of what a household of the period actually had in the pantry.

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