A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Cherry Coffee Cake

1 Cupful Milk 1½ Cupful Snowdrift 1 Cupful Sugar 1/2 Teaspoonful Salt 2 Eggs 1/2 Cupfuls Canned Cherries, Stoned 5 Cupfuls Flour 1 Compressed Yeast Cake Scald the milk, add a tablespoonful of the sugar and the yeast cake, dissolved in two tablespoonfuls of water or milk. Stir in a cupful of flour, cover and let stand until spongy-about an hour and a half.

Then cream together the Snowdrift and sugar, stir in the eggs, well beaten, and add this mixture to the sponge, along with the salt, remaining flour and the cherries very well drained. Beat thoroughly, pour into a small dripping-pan, which has been rubbed with Snowdrift, let rise until light, and bake forty-five minutes in a hot oven, 375 degrees F., reducing the heat for the last ten minutes, to dry out the loaf. This will keep moist for days and is really rich enough to act as a cake.

For the Modern Kitchen

A yeast-raised coffee cake from a shortening manufacturer's promotional booklet, closer to a German Kaffeekuchen than to the baking-powder crumb cakes that later took the name. The ingredient list as printed is garbled in two places, so read the method first.

A Little History

This comes from a manufacturer's cookbook, a genre that flourished in the United States between about 1900 and 1930: a company printed a booklet of recipes in which its own product was the indispensable ingredient and gave it away or sold it for a few cents. Snowdrift was a cottonseed-oil shortening marketed by the Southern Cotton Oil Company, and the booklets made the case that it could stand in for both butter and lard — hence the instruction to rub the pan with Snowdrift as well as to cream it with the sugar. The cake itself belongs to an older tradition than the pamphlet: a sweetened, egg-enriched yeast dough baked flat in a shallow pan and eaten with coffee, brought to America by German-speaking immigrants as Kaffeekuchen. The sponge-and-dough method used here, in which part of the flour ferments for an hour and a half before the fat and eggs are added, was a common practice for rich doughs; heavy butter and sugar slow yeast down, so the sponge gets its work done first. The recipe closes by noting that the loaf is "really rich enough to act as a cake."

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