A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Loaf Cake

Stir the Snowdrift and gradually work in the sugar, the eggs, well-beaten, and the extract. Sift together the dry ingredients and add them alternately with the milk to the first mixture. Beat well, transfer to a medium-sized cake-pan, which has been rubbed lightly with Snowdrift, and bake forty-five minutes in a moderate oven, 350 degrees F. Cover with any desired icing.

For the Modern Kitchen

A straightforward creamed butter-cake method, except that the fat is a branded shortening and the page as printed carries no quantities. A few things need translating.

A Little History

Snowdrift was a mass-marketed cottonseed oil shortening in the United States, produced by the Southern Cotton Oil Company, and this cookbook is a promotional volume of the sort that grocery brands issued by the hundreds in the early twentieth century. Their purpose was less to teach cooking than to persuade households that a manufactured fat could stand in for lard and butter in everything from pie crust to pound cake, so familiar standards like a plain loaf cake were rewritten with the brand name in place of the fat. That is also why the fat is capitalized and the flour is not, and why the greasing of the pan gets its own mention. Cottonseed oil had been an industrial byproduct of the Southern cotton crop before refiners found a food market for it, and cookbooks like this one were the means of making that market.

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