A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Oatmeal Bread

(May be completed in Five Hours) 1 Cupful Boiling Water 1 Cupful Milk ¼ Cupful Molasses 2 Cupfuls Rolled Oats 1½ Teaspoonfuls Salt 1 Tablespoonful Snowdrift 1 Compressed Yeast Cake 1/2 Cupful Tepid Water or Milk 5 Cupfuls Bread Flour Put the rolled oats, salt and Snowdrift in a bowl and pour over the milk and water, which should be combined and brought to boiling-point. Cover and let stand an hour. Then add the molasses and the yeast, dissolved in the tepid water. Beat in the flour, cover, and let rise until doubled in bulk. Beat again and transfer to two medium-sized bread pans, which have been rubbed with Snowdrift. Cover and when nearly doubled in bulk, bake for fifty minutes in an oven at 375 degrees F., for the first two-thirds of the time, then reduce to 350 degrees F., (a moderate oven) to finish drying out the bread. When done, rub over with Snowdrift to keep the crust soft.

For the Modern Kitchen

A straightforward oatmeal-molasses loaf from a shortening manufacturer's promotional book, with the unusual courtesy of actual oven temperatures. A few of the printed quantities have suffered in transcription.

A Little History

A New Snowdrift Cook Book belongs to a whole genre of early twentieth-century American cookery writing: the manufacturer's recipe pamphlet, given away free to persuade households that a new industrial fat could do everything lard and butter did. Snowdrift was hydrogenated cottonseed oil, a by-product of the Southern cotton crop turned into a kitchen staple, and its name appears in this recipe three times for a total of perhaps two tablespoons — the point being repetition rather than quantity. The bread itself is much older than the shortening: oatmeal and molasses loaves are a New England fixture, and their origins are often traced to the relative cheapness of oats and imported West Indian molasses, though that account is traditional rather than documented. Scalding the oats to soften them is the traditional step, and the molasses does double duty as sweetener and colouring. What marks this version as modern for its day is the specified oven temperature; thermostatic gas and electric ranges were spreading through American kitchens in the 1910s and 1920s, and cookbook writers had only recently been able to write "375 degrees F." instead of trusting a cook's hand in the oven.

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