A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Swedish Rolls

Roll half the mixture for Tea Rolls into an oblong sheet, brush it rather thickly with creamed Snowdrift, dust it plentifully with granulated sugar and a generous sprinkling of cinnamon. Dot with halved raisins, roll up, press the edge into the dough, and cut crosswise, like a jelly roll, into half inch slices. Place these, cut side down, on a baking-pan rubbed lightly with Snowdrift, let rise and bake as directed.

For the Modern Kitchen

A cinnamon-roll variation written as an appendix to another recipe in the same book, so the first job is finding a dough. Everything else is straightforward once you translate the brand name.

A Little History

Snowdrift cook books were advertising literature: the Southern Cotton Oil Company published a series of them in the 1910s and 1920s to persuade cooks that cottonseed shortening could stand in for butter and lard in everything from pastry to sweet doughs. The rolls themselves are the cinnamon spiral known in Sweden as the kanelbulle, generally traced to the early twentieth century when white flour, refined sugar and cinnamon all became cheap enough for everyday baking; Swedish immigration to the American Midwest and its bakeries is the usual explanation for how the form reached American cookbooks under the label "Swedish." The Swedish original commonly carries cardamom in the dough or the filling, which this version drops entirely.

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