A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Quick Pastry

1/4 Cupful Snowdrift. 1 Cupful Flour. 1/2 Teaspoonful Salt. 1/4 Teaspoonful Baking Powder. 3 Tablespoonfuls Boiling Water Sift together the dry ingredients and cut in the Snowdrift with a knife, keeping the mixture flaky. Then add the boiling water and cool the pastry before rolling.

For the Modern Kitchen

This is one of the abbreviated entries typical of a manufacturer's cookbook, where the flour, salt and shortening quantities were assumed from the surrounding pages. As printed, the ingredient list is incomplete.

A Little History

Snowdrift was a widely advertised cottonseed-oil shortening in the United States, and the cookbooks issued under its name existed to persuade cooks accustomed to lard and butter that a cottonseed-oil product would behave in pastry, cake and frying. Hot-water pastry was a favorite of such promotional books because it made the new shortening look forgiving: the boiling water emulsifies the fat, the dough tolerates handling, and a cook with no feel for cold-butter crust could still turn out something flaky. The compressed, ingredient-less form of this entry is a reminder that the brand name was expected to be the one constant on every page.

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