The New Royal Cook Book

Royal Baking Powder's 1922 campaign against yeast, in the form of a cookbook: bread mixed and baked in an hour and a half.

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Feather Cocoanut Cake

1 1/2 cups flour 7/8 cup sugar 2 teaspoons Royal Baking Powder 2 tablespoons shortening 1 egg 1/2 cup milk 1 teaspoon lemon flavoring 1/2 cup grated cocoanut Sift flour, sugar and baking powder. Add melted shortening and beaten egg to milk and add to dry ingredients. Mix well, add flavoring and cocoanut and bake in greased loaf pan in moderate oven 35 to 45 minutes. Before serving, sprinkle with a little powdered sugar, or if desired, ice with white icing with grated cocoanut sprinkled on top.

For the Modern Kitchen

A plain one-egg loaf cake from a baking powder company pamphlet, built on the quick single-bowl method rather than creaming. Two details decide the result: the oven temperature and how briefly you stir.

A Little History

The New Royal Cook Book was advertising literature: Royal Baking Powder printed it to put its own product into as many recipes as possible, which is why the leavening is named as a brand while the flour and sugar are not. "Feather" in a period cake title signals lightness, the quality chemical leavening was sold on, and cakes like this one -- one egg, two tablespoons of fat, mixed in minutes -- were the practical argument for baking powder over the long creaming and beaten-egg methods that preceded it. Coconut appears constantly in American cake books of the period, and grating a whole nut was work that packaged shredded coconut later took over.

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