The New Royal Cook Book

Royal Baking Powder's 1922 campaign against yeast, in the form of a cookbook: bread mixed and baked in an hour and a half.

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Royal Date Cake

1 cup boiling water 1 lb. stoned and cut dates 3/4 cup brown sugar 2 tablespoons butter or other shortening 1 square melted chocolate 1 egg 2 teaspoons Royal Baking Powder 1/4 teaspoon salt 1 3/4 cups flour 3/4 cup pecan nuts Pour boiling water over dates. Cream sugar and shortening; add melted chocolate and well beaten egg; mix well and add dates and water; sift together baking powder, salt and flour; add gradually with pecan nuts. Put into greased loaf pan and bake very slowly for one and a half hours.

For the Modern Kitchen

A dense, fruit-heavy loaf closer to a quick bread than a layer cake, and the long low bake is what keeps it from drying out. A few of the original's terms need translating.

A Little History

This comes from one of the recipe booklets issued by the Royal Baking Powder Company, which spent decades putting free or near-free cookbooks into American kitchens with its own product named throughout the leavened recipes — a form of advertising so effective that "Royal Baking Powder" reads here as an ingredient rather than a brand. The date cake itself belongs to a wave of date cookery in the first decades of the twentieth century, when commercial date growing in California's Coachella Valley, established from imported offshoots around the turn of the century, made the fruit cheap and familiar to cooks who had largely known it as an imported item. Pairing dates with chocolate and pecans, and baking the mixture as a loaf rather than a layer, gave households a cake that needed no icing and kept well — practical virtues that recur throughout the promotional cookbooks of the period.

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