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The use of hot milk in order to build up the trade to the greatest possible extent is recognized by all successful soda dispensers as being just as necessary as it is to serve chocolate as a finished drink. Some Essentials to Success in Hot Soda.

Use only the best of hot flavors. They cost little more than inferior, insipid goods, but they double your trade. The best is appreciated, and find ready customers.

Hot chocolate is the backbone of the demand for hot drinks. Establish a reputation on quality of your chocolate served as a finished beverage. Always use whipped cream. Give your coffee attention, make the homemade kind that you like yourself for breakfast. Use plenty of cream. results will be astonishing.

The Remember the variety of drinks you serve at your cold soda fountain, and you will realize that variety of hot beverages is as essential as character and quality to develop this business to its fullest possibility. To make bouillons, tomato, clam, oyster, chicken and other varieties popular, they should be served with hot milk, or better with a mixture of half milk and water, kept hot. Fancy drinks of different kinds should be on the list, hot egg drinks, hot orangeade, lemonade, malted milk, combinations and spiced beef drinks. Hot chocolate fudge poured over ice cream will make many friends. Add whipped cream to all hot drinks with which it can be served. It costs little, but adds a touch of luxury that is appreciated by all. Study up new combinations and methods of serving. Our books give many valuable hints. Special seasonings and sauces add variety to your hot drinks and give them a distinctive character. Good hot drinks always taste better in combination with something good to eat. Serve dainty crackers with special drinks. With other flavors, garnishes of various kinds may be used, such as olives, salted nuts, sweet or sour pickles. These add a trifle to the cost, but they bring a better class of trade and mean much larger profits in the end. for the Shakespeare says, "Costly thy habit as thy purse can buy apparel oft proclaims the man." Is not this even more true of the dainty silverware and fine china that should accompany the serving of delicious hot drinks? "The eye is an aid to appetite." Fine china, handsome silver and cut glass are as essential to the successful hot soda business as to a satisfactory dinner party. Hot Soda.