The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Citron Buns

1 yeast cake 6 tablespoonfuls sugar 3/4 cupful Crisco ½ cupful raisins 1/4 cupful chopped citron peel 1 cupful scalded milk 1 teaspoonful lemon extract 5½ cupfuls flour 1 egg 1/4 cupful lukewarm water 1 teaspoonful salt Scald milk, add half of sugar and salt; when lukewarm add yeast dissolved in water and 1½ cupfuls flour. Mix, cover, and let rise till light; then add Crisco, remainder of sugar and flour, raisins, peel, and extract. Knead lightly, cover, and let rise. Divide into small pieces, let rise on greased tins, brush over with beaten egg and bake in hot oven twenty minutes.

Sufficient for twenty-two buns.

For the Modern Kitchen

A sweet enriched yeast dough in the pre-war American style, leavened in two stages. The ingredient list as printed is scrambled, so read the method first and treat the list as a rough shopping guide.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the product was introduced in 1911, and it belongs to a genre of cookbook that exists to teach cooks what to do with an unfamiliar ingredient. Crisco was the first widely marketed all-vegetable hydrogenated shortening, and the book's argument throughout is that it can stand in for butter and lard anywhere in the kitchen — hence recipes like this one, an ordinary sweet yeast bun rewritten with the new fat in place of the butter a cook would otherwise have reached for. The buns themselves are much older than the shortening: raisin-and-peel yeast buns run back through English baking to the Good Friday and festival breads, and candied citron was a familiar luxury store-cupboard item in American households of the period.

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