The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 13

Menu: Grilled Salmon; Cucumber; Potatoes; Galantine of Beef, Aspic Jelly; Vegetable Salad; Custard; Fruit Tart; Coffee; Spring Soup; Slices of Galantine of Beef; Lettuce and Egg Salad; Cheese Toast; Bananas in Custard; Coffee Spring Soup-1 large lettuce, 12 spring onions, 2 tablespoons Crisco, 1 pint milk, 1 pint stock or water, 1 tablespoon cornstarch, parsley, salt, nutmeg, croutons of bread and sugar. Wash lettuce and onions, shred lettuce and slice onions thinly. Melt Crisco in saucepan, and fry lettuce and onions for about 5 minutes; add stock and part of milk, and let simmer gently for 10 minutes. Mix cornstarch with remainder of milk, pour into soup and stir until it boils, simmer for another 10 minutes; season to taste with pepper, salt, sugar, and little nutmeg. Cut some crust of bread into thin strips and dry quite crisp in oven; put them into tureen with parsley picked small, and pour soup over. Watercress, endive, or sorrel may be used either along with, or in place of, the lettuce for a change. Fruit Tart-2 pounds fruit, 1 cup sugar, ginger, 2 cups flour, 6 tablespoons Crisco, and baking powder. If tart is to be made of rhubarb, it should we well washed (not skinned) and cut up in inch lengths, packed tightly into dish, sugar sprinkled among it, also 1/2 teaspoon ground ginger. If made of gooseberries, they should be picked clean, washed, and put in dish with little cinnamon. If apples are used, they must be peeled and sliced very thinly, sugar sprinkled among them, and little May 15 lemon peel grated, or 1/2 teaspoon ground cinnamon. In no case put water in. Paste. Put flour in basin with dessertspoon, sugar, 1/2 teaspoon baking powder, 6 tablespoons Crisco, and crumble latter among flour until all lumps have disappeared, then pour in cold water to make stiff paste; turn it out on board and Julienne Soup Bobotee Beans Boiled Potatoes Cream Cheese and Pimiento Salad Blanc-mange and Stewed Fruit Coffee Bobotee-1 pound lean beef or mutton, 6 ounces bread, 8 tablespoons Crisco, 4 onions, 4 tablespoons almonds, 1 tablespoon vinegar, 1 tablespoon curry powder, 1 tablespoon sugar, 2 teaspoons salt, and 4 eggs. Soak bread in milk, then squeeze it, mince meat. Chop onions and fry in hot Crisco, keeping them of a pale color, add bread, curry, sugar, vinegar, and salt, then well mix in meat and eggs beaten. Crisco a pudding dish. Bake from 20 to 30 minServe in pudding dish garnished with slices of lemon and parsley. Can be eaten either hot or cold. utes.

For the Modern Kitchen

Two courses from a dated dinner in Crisco's promotional calendar: a lettuce soup thickened with cornstarch, and a deep-dish fruit tart. The tart entry breaks off mid-sentence, so the pastry needs finishing from general practice.

A Little History

Lettuce soup belongs to an older kitchen logic in which lettuce was a cooked vegetable as often as a salad, and a spring glut of it had to be used. Recipes of this kind run through British and American household books of the nineteenth century, and the suggested swaps here — watercress, endive, sorrel — are all sharp-tasting spring greens that came in at the same season. What is new here is the fat. The Story of Crisco was published by Procter & Gamble to introduce hydrogenated cottonseed oil to cooks who had always reached for butter or lard, and the firm's promotional cookery, the "Calendar of Dinners" menus among it, set out a full year of dinners in which Crisco appears in the soup pot, the pastry and the frying pan alike. The point of printing a lettuce soup and a fruit tart on the same page was to show the product crossing from savoury to sweet without carrying a taste with it — the neutrality that was, and remains, shortening's chief selling point.

For the Modern Kitchen

A South African bobotie adapted for a Crisco-era American kitchen. The method is sound, but the ingredient list and the instructions do not quite match, so read both before you start.

A Little History

Bobotie is a Cape Malay dish from South Africa, built on spiced minced meat bound with bread soaked in milk, sweetened slightly and sharpened with vinegar or lemon, and usually finished with a savoury custard top. Its ancestry is generally traced to the cooking of enslaved and free people of Malay and Indonesian descent in the Cape, and the sweet-sour-spiced combination is characteristic of that kitchen. Crisco's promotional cookbooks drew on dishes from a range of cuisines, presenting the new shortening as a stand-in for butter, lard, or drippings; the 'May 16' heading here points to a day-by-day dinner calendar format. The version here has lost the baked egg custard topping of the standard dish, folding all four eggs into the meat instead, which makes it closer to a spiced meat pudding.

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